Born2BU

Most people go through life never really answering the question that matters most: why do I exist, and what am I meant to contribute to the world? BORN2BU was created to help you answer it.

Discover Who You Were Made to Be

Most people go through life never really answering the question that matters most: why do I exist, and what am I meant to contribute to the world? BORN2BU was created to help you answer it.

Developed by Wayne Durksen of Kids Matter Leadership, in partnership with certified Birkman coaching, BORN2BU is a guided personal growth process built on a simple conviction: God designed you with intention, and self-discovery — not self-invention — a path to a life lived fully. As the workbook puts it, you don't have to create yourself; you need to discover how God has already prepared you to Be You.

How it works:

The process begins with a Birkman assessment, facilitated by a certified coach, to surface your personality, strengths, passions, interests, and gifts. From there, BORN2BU walks you step by step through twelve chapters — each one described as a "Power" — building a complete, personalized growth plan:

  • The Power of Perspective — Examining how you see the world, and whether that view lines up with truth.
  • The Power of Your Potential — Understanding what's possible when your God-given design is intentionally developed.
  • The Power of Your Purpose — Getting past success without significance to discover why you're really here.
  • The Power of Your Vision & Dream — Translating purpose into a compelling picture of your future.
  • The Power of Your Values — Defining the non-negotiables that anchor your decisions.
  • The Power of Your Goals & Action Plan — Turning insight into specific, measurable next steps across every area of life — faith, family, friends, fitness, finance, future, and strategic focus.
  • The Power of Your Daily Routine — Building the habits that carry a plan from paper into practice.
  • The Power of Your Framework — Pulling every piece together into a working blueprint you can return to for years.
  • The Power Within You — Closing with the confidence that the God who began this good work in you will carry it through.

Along the way, the workbook is full of EQs — Effective Questions — designed to interrupt autopilot thinking and prompt honest, intentional reflection at each step.

Why it matters:

Wayne often reminds readers that "Clarity leads to power." Most people never lack ability — they lack a clear enough picture of who they are and where they're headed. BORN2BU closes that gap, replacing vague ambition with a concrete, personalized Growth Plan grounded in scripture, self-awareness, and accountability.

Who it's for:

Anyone ready to stop drifting and start living with intention — individuals, leaders, and especially those who sense there's more of their design still waiting to be discovered and put to use.

This is a guided journey, not a weekend read. It's meant to be worked through thoughtfully, intentionally alongside a leadership coach, and revisited as your life and calling continue to unfold.

August 19, 2026 | Adam Driscoll